Nissan remains the fastest-growing mainstream brand in the U.S. over the past 10 months with 16 consecutive months of year-over-year retail sales increases

• Q2 total retail U.S. sales of 189,910 units, up 8% year-over-year

• Nissan Division drives retail growth, up 8.8%

• INFINITI QX80 records best retail sales second-quarter ever.

• Nissan Frontier retail sales up 37% year-over-year for the quarter, delivering the best June retail sales since 2010.

• Nissan’s U.S. plants are forecasted to deliver 60.1% of retail volume for first half CY26, up 10.3 pts y/y, including Rogue, Frontier, Pathfinder, and INFINITI QX65.

NASHVILLE, Tenn. (July 1, 2026) – Nissan Group today reported second-quarter 2026 U.S. total sales of 242,741 units, an increase of 9.6% compared with the same period last year.

Nissan remains the fastest-growing mainstream brand in the U.S. over the past 10 months with 16 consecutive months of year-over year retail sales increases. The brand led performance in the quarter, with retail sales increasing 8.8% year-over-year, driven by strong demand across key nameplates. Rogue remained the brand’s top seller, supported by consistent demand and its recognition as the highest-ranked compact SUV in the J.D. Power 2026 U.S. Initial Quality Study. Growth was further supported by double-digit retail percentage gains for Frontier and continued strength from Pathfinder, Kicks, and Sentra. Additional momentum is expected later this year with the introduction of the Rogue hybrid e-POWER.

“At a time when customers are focused on maximizing the value of every dollar they spend, our lineup is delivering with strong quality, capability and the right mix of products,” said Tiago Castro, senior vice president, Sales & Marketing, Nissan Americas. “Our focus continues to be on selling cars, making money, and providing customers with an exceptional experience. The last 12 months we have had a 10% to 20% increase in retail sales every month. We are accomplishing our focus goals, and we have had another strong quarter.”

INFINITI reported 12,298 total sales for the quarter, in line with prior year levels. Performance was supported by the best second-quarter ever for QX80 retail sales and the launch of the all-new QX65, which contributed significantly to the brand’s mix and momentum, outpacing expectations.

Nissan Division highlights:

• Frontier retail sales were up 36.8% year-over-year for the quarter, driven by demand for high value and consistent quality in the segment.

• Sentra retail sales were up 33.3% year-over-year for the quarter.

• Rogue retail sales were up 29.4% year-over-year for the quarter.

• Armada total sales were up 27% for the quarter, year-over-year.

• Pathfinder delivered the best-ever quarter total volume.

• Kicks delivered best-ever June total sales.

INFINITI highlights:

• QX65 retail sales delivered over 1,000 units in the first full month of sales, providing healthy growth for the brand.

• QX80 recorded its best-ever Q2 retail sales with over 3,300 units.

NOTE: To ensure consistency in global sales reporting, Nissan North America calculates quarterly variances on a straight-percentage basis, unadjusted for the number of selling days. Second quarter 2026 had 77 selling days and second quarter 2025 had 77 selling days.

Q&A

Q: What drove Nissan’s strong U.S. sales growth in the second quarter?

A: Nissan Group reported U.S. sales of 242,741 units in the second quarter of 2026, up 9.6% year-over-year. Growth was driven by sustained retail demand across key models, including Rogue, Frontier, Sentra, Pathfinder, Kicks, and Armada. Nissan has now achieved 16 consecutive months of year-over-year retail sales growth, making it the fastest-growing mainstream automotive brand in the U.S. over the past 10 months. Strong vehicle quality, competitive value, and a product lineup aligned with customer needs contributed to the performance.

Q: Which Nissan vehicles were the biggest contributors to growth?

A: Several Nissan models delivered standout results during the quarter. Frontier retail sales increased 36.8%, Sentra retail sales rose 33.3%, and Rogue retail sales grew 29.4% year-over-year. Pathfinder achieved its best-ever quarterly sales volume, while Kicks posted its best June sales on record. Rogue remains Nissan’s best-selling vehicle and has been recognized as the highest-ranked compact SUV in the J.D. Power 2026 U.S. Initial Quality Study.

Q: How did INFINITI perform during the second quarter?

A: INFINITI reported total sales of 12,298 units in the second quarter, consistent with prior-year levels. The brand’s performance was supported by record second-quarter retail sales for the QX80 and the launch of the all-new QX65. In its first full month on sale, the QX65 delivered more than 1,000 retail sales, while QX80 achieved its best-ever second-quarter retail sales result with more than 3,300 units sold.

Q: What role does U.S. manufacturing play in Nissan Group’s sales performance?

A: U.S. manufacturing is a key driver of Nissan’s growth. Vehicles assembled at Nissan’s U.S. plants are forecasted to account for 60.1% of retail sales volume in the first half of 2026, up 10.3 percentage points year-over-year. This includes top-selling models such as Rogue, Frontier, Pathfinder and the all-new INFINITI QX65.

Q: What products are expected to drive future growth for Nissan and INFINITI?

A: Nissan expects the upcoming Rogue Hybrid e-POWER technology to provide additional momentum later in 2026, building on the success of the brand’s best-selling vehicle. INFINITI expects continued strength from its SUV lineup, led by QX60, QX80, and the all-new QX65.

View release with sales chart on USA.NissanNews.com.

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Media Contacts

Jeannie Whited

Senior Manager, Corporate Communications

[email protected]

Marleen Yowakim

Senior Manager, INFINITI Brand & Product Communications

[email protected]