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At the Olympics and beyond, women’s sports media outlets are writing their own playbooks

Alongside the historic growth of women’s sports, the women’s sports media ecosystem is likewise flourishing, and outlets like TOGETHXR, The GIST, Just Women’s Sports, The IX Sports, GOALS and Good Game with Sarah Spain are expanding their reach and reshaping the industry.

 

Stars and hype on the rise as the NCAA volleyball tournament reaches the Final Four

In NCAA volleyball, it’s Final Four time with Texas A&M facing Pittsburgh and Wisconsin against Kentucky on Thursday. The winners advance to Sunday’s championship match.

 

Ralph Lauren unveils Team USA’s Olympic uniforms

Ralph Lauren revealed Team USA’s Milan Cortina Winter Olympics looks Thursday, complete with Americana knit sweaters and plenty of vintage call-backs.

 

Girls flag football is finally catching on. Florida high schools were 20 years early

Right now, girls flag football is spreading like wildfire into American high schools, helped along by millions of dollars from benefactors like Nike and the NFL.

 

How the NFL is aiming to broaden its appeal to women

The NFL is partnering with media outlets like Betches and The Gist to attract young female fans. These partnerships focus on creating relatable content, such as social media videos about women’s products, which have gained significant attention.

 

Looking to the playoffs, Gotham FC has a not-so-secret weapon -- a lot of rookies

Gotham FC punched their ticket to the playoffs Sunday with a 2-2 draw with Racing Louisville – and for a flurry of new faces on the pitch, it will be their very first.

 

Trinity Rodman exits Washington Spirit game with a leg injury

Hours after Trinity Rodman was called up to the U.S. national soccer team, the Washington Spirit forward exited a CONCACAF W Champions Cup game with an apparent leg injury.

 

Alexis Ohanian heads new professional volleyball team in Los Angeles

Reddit co-founder Alexis Ohanian and his venture capital firm Seven Seven Six will lead the ownership group for a new professional volleyball team in Los Angeles.

 

Jaedyn Shaw has struggled this year. Her trade to Gotham might be a new chapter

Jaedyn Shaw quickly became a crowd favorite in her home debut for Gotham of the National Women’s Soccer League.

 

Nancy Leonard, beloved leader of Pacers franchise who helped save it from financial ruin, dies at 93

Nancy Leonard, a beloved leader of the Indiana Pacers franchise who helped save it from financial ruin during its ABA-NBA transition, has died at 93.

 

Liberty’s Breanna Stewart struggles in Game 2 loss with knee injury

After much speculation about her condition, Breanna Stewart was on the court Wednesday night for the Liberty’s lopsided 86-60 loss to the Phoenix Mercury in Game 2 of their first round series.

 

Women’s Lacrosse League will expand to full season in 2026

The Women’s Lacrosse League has announced it will expand to a full season and playoffs starting in 2026.

 

Court of Dreams gives people with disabilities an opportunity to play tennis at US Open

Long before Aryna Sabalenka and Amanda Anisimova began play in the U.S. Open women’s final, there were different players on the courts.

 

Wheelchair tennis is on the rise. Its next move is integrating with more ATP and WTA events

Coming away from this year’s U.S. Open tournament, one thing is for sure – wheelchair tennis is on the rise. In 2022, the men’s and women’s draws at the U.S.

 

Tokito Oda completes Golden Slam, Yui Kamiji adds title in US Open wheelchair tournaments

Tokito Oda and Yui Kamiji took home the men’s and women’s wheelchair titles at the U.S. Open on Saturday.

 

Ivan Ivanov and Jeline Vandromme win US Open junior titles

Jeline Vandromme and Ivan Ivanov added new trophies to their collections Saturday, capturing the U.S. Open junior boys and girls titles in straight sets.

 

Ava Duvernay and Stacey Allaster accept Billie Jean King Champions of Equality award

Filmmaker Ava Duvernay and U.S. Open tournament director Stacey Allaster have accepted the Billie Jean King Champions of Equality Award.

 

Tennis fashion is exploding at the US Open. Luxury brands want in

Before New York Fashion Week kicks off in Manhattan, some of the incoming brands are making an early first stop elsewhere — in Queens, on the blue hard courts of the U.S.

 

Young players have questions. At the US Open, Billie Jean King always has answers

Two days before the U.S. Open’s singles competition began, Billie Jean King sat around a table in the Arthur Ashe building with a small group of up-and-coming players on the women’s tour.

 

Pro tennis is hard to break into. The US Open shows that college players are surging in

A few things surprised Valerie Glozman when she arrived at the U.S. Open – the fans asking her for autographs, for one, and the private cars for players.

 

‘You’re planting your brand flag': The power of brand building in the women’s sports boom

As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the nicknames and the color schemes and logos — is front and center.

 

The US Open dating show: How Grand Slam tennis tournaments are shooting for a Gen Z audience

Over the course of the past week, eight couples have gone on their first dates across the U.S. Open’s grounds — on camera.

 

Defending champion Aryna Sabalenka wins her first match at the US Open

Defending champion Aryna Sabalenka moved into the second round of the U.S. Open after weathering a challenging first set in her first match.

 

Emma Raducanu has struggled at the US Open since she won it. She now looks primed to end the drought

Emma Raducanu won the U.S. Open in 2021, becoming the first qualifier in history to win a Grand Slam title. Since then, she hasn’t won a match in New York.

 

Janice Tjen qualifies for US Open and is 1st Indonesian in a Slam singles main draw in 21 years

Indonesia will have its first player in a Grand Slam singles main draw since 2004. Janice Tjen booked her spot in the U.S.

 

In the US Open’s qualifying tournament, the smaller sportswear brands can shine

Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans.

 

Was the new mixed doubles format a success? Many players think so

The U.S. Open’s largest court was packed for the final three matches of the reimagined mixed doubles tournament Wednesday night, which was made up of mainly top singles players for the first time.

 

Jonquel Jones and Sabrina Ionescu have double-doubles, Liberty snap streak of losses to Lynx 85-75

Jonquel Jones had 22 points and 10 rebounds, Sabrina Ionescu added 17 points and 11 assists, and the New York Liberty beat the Minnesota Lynx 85-75 after losing the first three meetings between the teams this season.

 

Iga Swiatek’s overnight turnaround from Cincinnati to New York

On Monday night, Iga Swiatek won the Cincinnati Open. On Tuesday, she played two U.S. Open doubles matches in New York City.

 

ATP partners with TikTok to capitalize on the rise of behind-the-scenes content

The newest popular influencer on TikTok’s “For You” page might be the scroller’s favorite tennis player. The ATP sure hopes so.

 

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